The new store design for Linen Club aims to renew its brand impact, positioning it as a youthful mass prestige label in the premium fabric segment. The brand’s store concept, initially designed in 2015 by FRDC & FutureBrand Detroit (Earlier - JGA), created a disruption in the market by offering a more customer-friendly approach to fabric shopping. Moving away from traditional across-the-counter selling, the design encouraged exploration and interaction, making the fabric selection process more engaging.

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The renewed concept in 2024 builds on the successful and time-tested Linen Club’s ‘pergola concept’ and flexible display systems. Designed to adapt to various store sizes, this approach had facilitated the brand in opening of over 400 franchise outlets nationwide. By combining functionality with aesthetic appeal, the new store design continues to enhance the customer experience while supporting rapid brand expansion. The store concept is inspired from men's lifestyle of today including social spaces that are non-conforming to collaborative workspaces and highly engaging retail experiences.